Logo Glow Up
(student work)
(student work)
This gym's been kicking my butt into shape for almost 5 years. After a change in ownership my senior year, I wanted to help kick their old logo's butt off of their storefront and create an emblem that matched exactly what this gym was all about.
Check them out in the real world: Alpha.
Option 1: The Update
An updated version, I took their original Greek Alpha letter and wove it into a scripted, baseball-esque typeface that screams, "This is our team".
Option 2: The Tribe
The epitome of strength and dominance in the animal kingdom, this powerful primate has a protective heart. Alpha Project is a family of badass athletes who drive their peers to become their strongest.
Option 3: Power Up
Every Alpha coach and client is always striving to become faster, stronger, and better than the day before. I used the As to create a power-up symbol just waiting to be turned on.
Logos In Action
