Cookie Haiku
Rebrand
Rebrand
Emmy's Organics Coconut Cookies only wanted social media content.
But we didn't stop at cute Insta gifs. We gave them a new brand identity.
Created from a boy-meets-girl love story, these cookies were made to woo Whole Foods shoppers across America. So we paired their clean, simple product with a bold look and cheeky personality. In every Emmy’s cookie, there’s a little romance, a little indulgence, and a whole lot of joy.
But we didn't stop at cute Insta gifs. We gave them a new brand identity.
Created from a boy-meets-girl love story, these cookies were made to woo Whole Foods shoppers across America. So we paired their clean, simple product with a bold look and cheeky personality. In every Emmy’s cookie, there’s a little romance, a little indulgence, and a whole lot of joy.
Firehouse | Emmy's
AD: Riley Frost CW: Mads Castellano
AD: Riley Frost CW: Mads Castellano
The Idea
Use cookie Haikus to communicate Emmy's personality and purpose to their target consumer.
The Poems
Whole Foods shoppers weren't ready for this new brand in the snack aisle.
Digital Content
And that other stuff they asked for, no problem.
