The Makeup of
our Makeup
our Makeup
Consumers want to know exactly what their products are made of, cosmetics especially. They're looking for specific ingredient and certification labels on the packaging: cruelty-free, vegan, clean ingredients, plant-based, and sustainably sourced. But at Mary Kay, there's a little more going on behind their pretty pink products.
In the wake of this generation's demand for equal rights and accountable corporations, we gave Mary Kay a new voice to proudly tell consumers all of the behind-the-scenes promises they've kept and the impact they've made to empower women all over the world, then placed it where consumers were already looking.
Firehouse | Mary Kay Cosmetics
AD: Riley Frost CW: Mads Castellano
Firehouse | Mary Kay Cosmetics
AD: Riley Frost CW: Mads Castellano
