Consumers want to know exactly what their
products are made of.
products are made of.
Mary Kay has always backed beauty with impact.
We turned that story into a voice consumers couldn’t miss—
and placed it where they were already looking.
We turned that story into a voice consumers couldn’t miss—
and placed it where they were already looking.
FIREHOUSE | MARY KAY COSMETICS
AD: Riley Frost
CW: Mads Castellano
AD: Riley Frost
CW: Mads Castellano






