Welcome Back To Jurassic Park
What if the system never failed? What if the park had Xfinity?
Well, the weekend would have gone swimmingly. 
For our 2026 Super Bowl campaign, we turned that "what if" into reality.

While our sister agency reshot the ’93 Spielberg classic for TV,
CL brought Jurassic Park to life everywhere else, building an experiential ecosystem across Philly, Santa Clara, and Levi’s Stadium.
We turned days of behind-the-scenes footage into social gold, helped Sam, Laura, and Jeff go viral, and made sure the dinosaurs kept roaming long after the cameras stopped rolling.

CARMICHAEL LYNCH   |   XFINITY
Director:   Tiaka Waititi
CDs:            Kyle Johnson + Zack Johnson
ACDs:         Claudia Butler + Colby House
AD:            Patty Karafotia, Emilia Johansen
CW:​​​​​​​           Mads Castellano
Jr. CW:      Harriet Bennett
Jr. AD:       Mia Wang


PRESS:      Ad Week        Adage          Variety
Game Day Spot | Developed by our friends at Goodby Silverstein & Partners 
Extended Version | Developed by our friends at Goodby Silverstein & Partners 
NBA Takeover | Using Nedry's iconic blue screen, we hacked halftime at Xfinity Mobile Arena in Philadelphia.
Teasers | Days before the Super Bowl, we invited fans to guess the magic word and win a trip to the original filming location.
Paid Media |We pushed the sweeps further, teased the spot, and got candid moments with our fave actors for TikTok & Insta.  
On The Ground | The week of the big game, we brought Jurassic Park to life throughout Santa Clara.
Behind The Scenes | And of course, we pulled the curtain back so fans could see how we put it all together.
Candids | Some shots of the crew from our vintage 90s cam. Reunited and it felt so good! 
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