Welcome Back To Jurassic Park
What if the system never failed? What if the park had Xfinity?
Well, the weekend would have gone swimmingly.
For our 2026 Super Bowl campaign, we turned that "what if" into reality—reimagining the '93 Spielberg classic with Xfinity as the hero.
Well, the weekend would have gone swimmingly.
For our 2026 Super Bowl campaign, we turned that "what if" into reality—reimagining the '93 Spielberg classic with Xfinity as the hero.
And yes, we brought back the film's original trio: Laura Dern, Jeff Goldblum, and Sam Neill.
Game Day Spot | Developed by our friends at Goodby Silverstein & Partners
Extended Version | Developed by our friends at Goodby Silverstein & Partners
NBA Takeover | Using Nedry's iconic blue screen, we hacked halftime at Xfinity Mobile Arena in Philadelphia.
Teasers | Days before the Super Bowl, we invited fans to guess the magic word and win a trip to the original filming location.
Paid Media |We pushed the sweeps further, teased the spot, and got candid moments with our fave actors for TikTok & Insta.
On The Ground | The week of the big game, we brought Jurassic Park to life throughout Santa Clara.
Behind The Scenes | And of course, we pulled the curtain back so fans could see how we put it all together.
Candids | Some shots of the crew from our vintage 90s cam. Reunited and it felt so good!
